23rd Safar 1447H | Assalamu'alaikum, | This morning, I held a webinar for Muslim professionals on how to move from Hustle Culture to Barakah Culture. | If you missed the webinar and didn't register, you can sign up here, and we'll send the recording in 24 hours | There was a part in the webinar that I found most interesting, it's when I asked participants, after they completed their assessment on where they are on the hustle culture to barakah culture spectrum: what's the hidden cost of being part of Hustle culture? | The reason I asked this question is because I receive a lot of pushback from people about this mission we have to help professionals and organizations align themselves with Barakah culture. People accuse me of trying to make the ummah lazy again or that Barakah culture is the reason the ummah is so weak. | But when I asked participants to share the hidden costs of hustle culture, my screen filled with over 50+ messages in just a few minutes. Here were some of their responses: | What's the hidden cost of hustle culture? | "YOU ARE NEVER SATISFIED!!!" "It costs akhirah..." "Forgetting Allah and the hereafter" "We lose our purpose as Muslim" "The feeling that you're always chased by something" "Anxiety! Depression. Unhealthy relationships" "Burnout and resentment towards projects, colleagues" "You can't think clearly"
| As I read through the comments, three themes emerged: | There's a disconnect between spirituality and our work life.
| You're achieving professional success but losing your soul in the process. We find it hard to integrate our faith values, mindsets, and rituals with the "real" world. | There's never 'enough' in Hustle culture
| No matter how much you achieve, it's never enough. The next promotion, the next milestone, the next validation. It's an exhausting hamster wheel that promises fulfillment but delivers emptiness. | No one tells you the hidden cost of hustle culture
| What is the meaning of success without health, without meaningful relationships, without Barakah? | For too long, we've celebrated hustle culture without questioning its spiritual costs. We've confused busyness with productivity, achievement with purpose, and worldly success with Allah's pleasure. | If you're ready to explore a different way, if you're ready to learn the mindsets, values, and rituals that help you live a God-centered, purpose-driven, hereafter-focused life - what we call Barakah Culture - then join our upcoming Barakah Effect program. | This is the first cohort for 1447H and the final cohort for 2025. We're capping the participants to 50 seats only, and my team and I are discussing that this might be the last time I teach this Barakah Effect program live. | I understand this program is an investment. That's why we're offering something almost unheard of in online programs: | Join the program, attend up to 4 complete modules (over half the program), experience the community, the teaching, the transformation. If you're not convinced this is helping, simply email us, and we'll issue you a full refund, no questions asked, no hard feelings | Don't Let Another Year Pass | Being trapped in hustle culture is exhausting; that feeling of emptiness despite professional success is numbing. | One year from now, you can either still be struggling with the same spiritual disconnect, or you can be living with the peace, purpose, and productivity that comes from living an intentional life. | | Program Details: | Starts: Thursday, 11th Rabi' al-Awwal, 1447H (September 4, 2025) What It includes? 7 Live Teaching Sessions 12-Month Ongoing Support & Private Community Access 12-Month access to BarakahFlow™- our virtual Co-Working Focus Sessions Monthly Ask-Me-Anything with myself Facilitated Barakah Effect Book Club
Investment: $970/year or $97/month for 12 month Money Back Guarantee: 4-module risk-free trial
| Bismillah. Your journey from hustle culture to Barakah culture begins here. | Sincerely, | |
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